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Direct Mail Still Works. Here’s Why.

  • August 19, 2019

Direct mail was once one of few marketing tactics that could place your message directly into the hands of your audience. Now, we have websites, social media, texts, and email, which not only deliver content directly to our targets but…

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Enhancing an Arts Experience Through Email

  • July 16, 2019

Email is a great marketing tool that allows you to deliver low cost, customized, timely information to your target audiences. What many in the arts have yet to fully realize is how much richer their email experiences can be. Many…

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How to Keep Your HVAC Business Busy Year-Round

  • June 13, 2019

HVAC businesses have natural peaks during the winter and summer months—the times of year when furnaces and AC systems break down and home and business owners are forced to repair and replace their equipment. But businesses don’t have to be…

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10 Content Ideas for Your HVAC Customer Newsletter

  • June 13, 2019

Customer newsletters are a great way to keep your HVAC business top-of-mind and position your company as a reliable source for useful service and equipment information. Here are ten content ideas that in our experience dependably generate customer interest, nurture…

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Wavelength Welcomes Curt Rohrer As Director of Design

  • June 5, 2019

MOUNT JOY, PA (June 3, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, welcomes Curt Rohrer to the position of director of design. Previously the director of publications and graphic design for the Harrisburg Symphony…

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Successful Acquisition for Client HB Global

  • June 3, 2019

Congratulations to our clients HB Global and its division IT Landes on the successful acquisition of Indian Valley Mechanical LLC. IT Landes is an employee-owned residential and commercial HVAC, plumbing, and fuel oil services provider serving Bucks and Montgomery Counties. The…

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Interactive Websites to Grow Your Business

  • May 24, 2019

Is your website an active participant in helping your company reach its growth objectives or is it a passive bystander? With more than 75% of buyers beginning their product/service research online, your company can’t afford to neglect your website’s ability…

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Discussion: 15 Tactics That Help Attract Younger Audiences

  • May 23, 2019

Symphony Series Topic: Attracting Younger Audiences [part two] Symphony orchestras are experimenting with all kinds of tactics in attempt to attract younger audiences and fill those empty seats during performances, and we’ve rounded up some of the most popular ideas…

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Geofencing for Trade Shows

  • April 26, 2019

Bad booth locations, low brand awareness, and limited budgets used to be the trade show kiss of death. Not anymore. Now you can connect with trade show attendees and deliver ads and promotions right to the mobile devices in their…

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Stuck in the Middle or Standing Out?

  • April 12, 2019

I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck with me because I realized only one can be the best…

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PR…and Action!

  • March 19, 2019

I love the pitch process because it allows me to hone and calibrate the services we’re offering to our clients. It’s easy to become stale when you find a process that works, a way of “doing” that delivers results. It’s…

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Key Steps in a Successful Blogger Outreach Campaign

  • March 1, 2019

It’s no secret social media has transformed marketing into a transparent relationship between brands and consumers, heavily focused on the users’ engagement with a product, brand and service. In today’s market, one of the most influential resources consumers turn to…

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Can My Construction Brand Still Win on Facebook?

  • February 24, 2019

If you’re like many HVAC contractors, you’re not fully sold on the concept that Facebook yields measurable results. Many of the contractors we know are still on the fence about whether or not to invest time and resources into cultivating…

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Who Is Responsible for Brand Authenticity?

  • February 24, 2019

Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. As marketers, our goal is to become intimately familiar with…

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5 Ways to Attract More Qualified Employees

  • January 24, 2019

Tight labor market taking its toll on your business? Here are five things you can do to start attracting more, and more qualified, job candidates. Make your website do double duty. Your website is often the first point of contact…

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Your Buyer’s Journey with Your Brand in Micro-Moments

  • January 18, 2019

Micro-moments are “intent-driven moments of decision-making and preference-shaping that occur throughout the entire customer journey.” Identifying micro-moments and the tactics that sync buyer intent with information that integrates with that intent is challenging in and of itself. Successful micro-moment marketing…

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What Is Employer Branding?

  • January 4, 2019

Employer branding refers to the marketing of a company in order to build its reputation as a great place to work. In a professional climate characterized by low unemployment, employer branding is imperative to fill important roles with highly qualified…

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