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Taking a Marketing Timeout? Don’t Get Too Comfortable

  • December 12, 2019

When sales are steady and industry is humming along, some businesses become lax and mistakenly suspend marketing efforts when there’s not an urgent, driving need. Savvy competitors know this is an opportunity to steal market share, and they’ll do it…

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Direct Mail Still Works. Here’s Why.

  • October 1, 2019

Direct mail was once one of few marketing tactics that could place your message directly into the hands of your audience. Now, we have websites, social media, texts, and email, which not only deliver content directly to our targets but…

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Stuck in the Middle or Standing Out?

  • April 12, 2019

I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck with me because I realized only one can be the best…

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Who Is Responsible for Brand Authenticity?

  • February 24, 2019

Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. As marketers, our goal is to become intimately familiar with…

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5 Ways to Attract More Qualified Employees

  • January 24, 2019

Tight labor market taking its toll on your business? Here are five things you can do to start attracting more, and more qualified, job candidates. Make your website do double duty. Your website is often the first point of contact…

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Your Buyer’s Journey with Your Brand in Micro-Moments

  • January 18, 2019

Micro-moments are “intent-driven moments of decision-making and preference-shaping that occur throughout the entire customer journey.” Identifying micro-moments and the tactics that sync buyer intent with information that integrates with that intent is challenging in and of itself. Successful micro-moment marketing…

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What Is Employer Branding?

  • January 4, 2019

Employer branding refers to the marketing of a company in order to build its reputation as a great place to work. In a professional climate characterized by low unemployment, employer branding is imperative to fill important roles with highly qualified…

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