skip to Main Content
Seo Business Wavelength Marketing

Understanding the Basics of SEO for Your Business

  • February 2, 2020

For a business of any size, search engine optimization (SEO) must be implemented in order to stay competitive. For smaller businesses, they may not have a clear understanding of what SEO is and how it can benefit their business. Before…

Read More

Reframe Your Brand

  • August 3, 2020

Reframing your business and evolving your brand are essential for moving forward in an unpredictable marketplace, and reassessing strategies to respond to changes in your customers and in your competition is just one of many challenges. Wavelength has the experience…

Read More

Which Marketing Tactics Are Best for Small Businesses?

  • July 13, 2020

When advising small businesses on the best marketing tactics, there is no cookie-cutter response that works for everyone. That’s because every small business serves a different market with different customers, and customers are the ones who determine which marketing tactics…

Read More

To Survive This Crisis, Every Business Needs to Be Agile

  • April 22, 2020

As businesses continue to respond to unprecedented crisis conditions, those that have been able to troubleshoot, problem solve, and quickly pivot have remained solvent and, in some cases, have even unearthed new opportunities for growth. Conversely, those that have remained…

Read More

Taking a Marketing Timeout? Don’t Get Too Comfortable

  • December 12, 2019

When sales are steady and industry is humming along, some businesses become lax and mistakenly suspend marketing efforts when there’s not an urgent, driving need. Savvy competitors know this is an opportunity to steal market share, and they’ll do it…

Read More

Direct Mail Still Works. Here’s Why.

  • October 1, 2019

Direct mail was once one of few marketing tactics that could place your message directly into the hands of your audience. Now, we have websites, social media, texts, and email, which not only deliver content directly to our targets but…

Read More

Stuck in the Middle or Standing Out?

  • April 12, 2019

I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck with me because I realized only one can be the best…

Read More

PR…and Action!

  • March 19, 2019

I love the pitch process because it allows me to hone and calibrate the services we’re offering to our clients. It’s easy to become stale when you find a process that works, a way of “doing” that delivers results. It’s…

Read More

Who Is Responsible for Brand Authenticity?

  • February 24, 2019

Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. As marketers, our goal is to become intimately familiar with…

Read More

5 Ways to Attract More Qualified Employees

  • January 24, 2019

Tight labor market taking its toll on your business? Here are five things you can do to start attracting more, and more qualified, job candidates. Make your website do double duty. Your website is often the first point of contact…

Read More

Your Buyer’s Journey with Your Brand in Micro-Moments

  • January 18, 2019

Micro-moments are “intent-driven moments of decision-making and preference-shaping that occur throughout the entire customer journey.” Identifying micro-moments and the tactics that sync buyer intent with information that integrates with that intent is challenging in and of itself. Successful micro-moment marketing…

Read More

What Is Employer Branding?

  • January 4, 2019

Employer branding refers to the marketing of a company in order to build its reputation as a great place to work. In a professional climate characterized by low unemployment, employer branding is imperative to fill important roles with highly qualified…

Read More
Back To Top