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Reframe Your Brand

  • August 3, 2020

Reframing your business and evolving your brand are essential for moving forward in an unpredictable marketplace, and reassessing strategies to respond to changes in your customers and in your competition is just one of many challenges. Wavelength has the experience…

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Which Marketing Tactics Are Best for Small Businesses?

  • July 13, 2020

When advising small businesses on the best marketing tactics, there is no cookie-cutter response that works for everyone. That’s because every small business serves a different market with different customers, and customers are the ones who determine which marketing tactics…

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Re-imagine Company's User Experience

Re-imagine Your Company’s User Experience

  • October 10, 2019

No matter the size of your company or how good you think your current user experience is, it’s time to take another look at it and re-imagine what it could be. User experience can make a huge difference for your…

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Interactive Websites to Grow Your Business

  • May 24, 2019

Is your website an active participant in helping your company reach its growth objectives or is it a passive bystander? With more than 75% of buyers beginning their product/service research online, your company can’t afford to neglect your website’s ability…

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UX - UI For B2b Small Business

UI and UX for B2B – How Small is Too Small?

  • April 10, 2019

Does your company size matter when it comes to focusing on user experience (UX) and user interface (UI)? Larger companies are highly focused on the experience of the user on the company website. While it is fairly simply to launch…

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Geofencing for Trade Shows

  • March 26, 2019

Bad booth locations, low brand awareness, and limited budgets used to be the trade show kiss of death. Not anymore. Now you can connect with trade show attendees and deliver ads and promotions right to the mobile devices in their…

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Key Steps in a Successful Blogger Outreach Campaign

  • March 1, 2019

It’s no secret social media has transformed marketing into a transparent relationship between brands and consumers, heavily focused on the users’ engagement with a product, brand and service. In today’s market, one of the most influential resources consumers turn to…

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Facebook Advertising for Contractors

  • February 24, 2019

If you’re like many HVAC contractors, you’re not fully sold on the concept that Facebook yields measurable results. Many of the contractors we know are still on the fence about whether or not to invest time and resources into cultivating…

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