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Why Niche Brands With Niche Audiences Need PR

Why Niche Brands with Niche Audiences Need PR

  • March 3, 2018

Some marketers dismiss PR as a blunt tool that’s too broad and scattershot (and sometimes expensive) to effectively reach small, narrowly defined audiences with niche brand content. But just the opposite is true. With the explosion of social media and…

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Analysis Paralysis Is Killing Your Marketing

  • February 27, 2018

Unclear which marketing dollars deliver the best results? Unsure how to reach niche markets? Hesitant about how to prioritize horizontal and vertical market spends? It’s okay. Very few marketers have all the answers. That’s why so many are abandoning tried-and-true…

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Who Is Responsible for Brand Authenticity?

  • November 14, 2017

Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. As marketers, our goal is to become intimately familiar with…

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PR…and Action!

  • November 2, 2017

I love the pitch process because it allows me to hone and calibrate the services we’re offering to our clients. It’s easy to become stale when you find a process that works, a way of “doing” that delivers results. It’s…

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ESOPs Ensure Success With Core Values And Communication

ESOPs Ensure Success with Core Values and Communication

  • October 6, 2017

Employee-ownership is making a comeback. Why? Because ESOP companies enjoy faster growth and greater long-term financial stability when they foster a working environment where every employee is a stakeholder in the company’s success. But this environment of employee engagement and…

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Stuck In The Middle Or Standing Out?

Stuck in the Middle or Standing Out?

  • September 28, 2017

I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck with me because I realized only one can be the best…

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From Social To Sales

From Social to Sales

  • January 13, 2017

Basic Steps for Making Social Media Work for You Starting a successful social media program isn’t easy, and many marketers expect too much too soon. The truth is, you have to put enough time in to fully understand your “buyer”…

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Don’t Blink And Miss The Decision-Making Moment

Don’t Blink and Miss the Decision-Making Moment

  • January 1, 2017

Our New Year’s resolution? Keep honing in on micro-moments and those hard-to-identify but all-important thoughts that buyers have throughout the journey from “need to purchase.” It’s likely that millennials will continue to put pressure on “traditional” marketing* in the same…

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Your Buyer’s Journey With Your Brand In Micro-Moments

Your Buyer’s Journey with Your Brand in Micro-Moments

  • December 28, 2016

Micro-moments are “intent-driven moments of decision-making and preference-shaping that occur throughout the entire customer journey.” Identifying micro-moments and the tactics that sync buyer intent with information that integrates with that intent is challenging in and of itself. Successful micro-moment marketing…

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Key Steps In A Successful Blogger Outreach Campaign

Key Steps in a Successful Blogger Outreach Campaign

  • July 11, 2016

It’s no secret social media has transformed marketing into a transparent relationship between brands and consumers, heavily focused on the users’ engagement with a product, brand and service. In today’s market, one of the most influential resources consumers turn to…

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Interactive Websites To Grow Your Business

Interactive Websites to Grow Your Business

  • June 23, 2016

Is your website an active participant in helping your company reach its growth objectives or is it a passive bystander? With more than 75% of buyers beginning their product/service research online, your company can’t afford to neglect your website’s ability…

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