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HB McClure Company

On course for growth and market expansion with a focus on brand messaging.

0%
increase in sales

(Over 15 year partnership)

0%
increase in number of employees

(Over 15 year partnership)

History

Wavelength began working with HB McClure Company in 2004 under the leadership of the company’s third-generation of family owners. Now, well over a decade into our partnership, HB McClure Company has grown from a small Central Pennsylvania brand to a large national corporation with locations in three states and a service area that includes Pennsylvania, Maryland, South Carolina, Georgia, Florida, and Alabama. Along the way the company has transformed from a family-owned business into thriving employee-owned corporation with over 1,000 employees, and it’s still growing.

Goals

Growth through market expansion and acquisition:

  • Nurture brand loyalty in legacy markets
  • Sustain sales outside of seasonal cycles
  • Employee recruitment
  • Employee retention

Challenges Along the Way

Lack of clear brand differentiation

  • Lack of brand cohesion between divisions
  • Well-established, lower-cost competitors
  • Large number of competitors in the marketplace
  • Merging cultures with new acquisitions
  • Tight labor market

Programs

  • New market entry
  • Transition to ESOP in 2014
  • Introduction of parent company HB Global
  • $70 million acquisition on-boarding program
  • Multi-service residential strategies and campaigns
  • Commercial service strategies and campaigns
  • Internal communications program
  • Customer communications programs
  • Internal and external social media
  • Employee recruitment strategies and campaigns
  • Trade show support
  • Website content, design, programming
  • PPC campaigns
  • TV, radio, outdoor campaigns
  • Public relations
  • Literature and sales support

Over 15 years here are
some results:

850% increase in sales over 15 years

650% increase in total employees

Results

  • Market expansion: central and eastern Pennsylvania, Maryland, Florida, and southern US
  • 5 physical locations
  • 1000+ employee-owners
  • 12+ years average length of employment
  • 100+ years in business
  • Growing ESOP

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