1.5 Key Benefits. There are Many. Here are a few. December 11, 2019 Matt Hollenbach Key Benefits. There are Many. Here are a few. Improve lead conversions Adding automated lead nurturing to your marketing can boost conversions by at least 10%. Trackable No more asking “what happened to my leads?”. Every prospect that enters the system can be easily identified down to the type of engagement they have had with your brand over a period of time. Customizable Create separate workflows based on your services, prospect interest level, industry, and much more. Support the sales team Expand your sales activities and prospect contacts without overburdening an already busy sales team. Personalized Automated emails can be well designed and include messaging that is relevant to your audience. Sales Improve up-sell and cross-sell with automation. Trigger follow up Assign activity values to prospect behavior and automate the process of notifying your sales team when a lead is ready for direct contact.