Wavelength PR Team Secures Multi-Page Article and Cover Placement for Martin’s Chair

Early Homes Cover

“The Rebuild of An Old Stove-room House”, a feature article Wavelength secured for Martin’s Chair, Inc., has been published in the Spring/Summer 2017 issue of Early Homes magazine. The eight-page article was the cover feature of the issue and was also previewed in the magazine’s 2017 editorial calendar released during the fall of 2016.

The article, which profiles an 1802 log home restoration in Central Pennsylvania, was first proposed to Early Homes’ during the Historic Home Show in January 2016. Within two weeks, our PR Strategist began working with Coleman to identify restorations in the Central PA that would be a fit for Early Homes.

In March 2016, a location was chosen. Wavelength visited the home of Mr. Harry McIntosh, who restored an early 19th century log home in the late 1990’s. McIntosh’s home included many period-authentic enhancements, including several 18th Century reproduction pieces from Martin’s Chair. We delivered scouting shots as well as in-depth information on the building’s history to Coleman, and by April 2016, the article was approval by Early Homes.

Over the next few months, Wavelength worked closely with Coleman and his team on the article. This included coordinating a photoshoot with the magazine’s photographer at McIntosh’s home tour of the Martin’s Chair facility in July, content development, as well as general client communication.

The article was finalized by Coleman in January 2017 for the Spring/Summer issue. In early March, Wavelength received word that it was to be featured on the cover. The cover displays McIntosh’s kitchen furnished with Martin’s Chair Sawbuck Table and Fanback Windsor Side Chairs.

Early Homes reports a national readership of 40,000+.

Click here to read the full article.