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Who

Each member of our team is an expert in their craft, and we represent decades of strategy, design, and communication experience. We unite around a commitment to doing our best work, and we enjoy serving clients that inspire us to perform at our highest level. We are honest in our approach, we conduct our business with integrity, and we seek clients who do the same.

Jennifer Simpson Peterson

President

“The client wins. That’s the goal.”

Jennifer is a driven marketing strategist with 20+ years of experience developing integrated marketing programs for B2B and B2C organizations including HB McClure, JLG, and National Bearings. Jennifer unites and engages all levels of an organization from C suite to engineering to unify vision and harmonize efforts toward client success. Jennifer is accountable, forthright, and frank, and she’ll always tell you what you need to hear.

Gary Peterson

Business Development & VP

“It takes everyone working as a team to deliver results.”

Gary is an expert listener with 30+ years of experience working with B2B and B2C clients to build marketing programs that solve problems and address pain points for both clients and customers. Gary’s number one goal in every new business relationship is to shake hands face to face and then listen to your goals and challenges to see how we can help. Gary has enjoyed working with a wide array of organizations, including Strada Design, Martin’s Chair, Hercules Chemical, and Linden Hall.

Yahna McFalls

Senior Copywriter

“Sit in the seat, walk in the shoes, and try on all the hats.”

Yahna is our chief wordsmith and grammar overlord, but her true gift is her ability to uncover the language of our clients and their customers and to speak to them in a knowing and familiar voice. Yahna has a natural curiosity for how things work and can move effortlessly from technical jargon to layman’s terms while always keeping the audience in focus. Yahna has written for a variety of B2B and B2C clients, including Bosch Rexroth, GE, High Industries, and Hanover Foods.

Matt Hollenbach

Director of Digital Experience

“Immediately draw people in with the design, and then surprise them with how easy it is to use.”

Matt uses his UX/UI background to visualize and map the customer journey, which he then brings to life with elegant, intuitive digital design. Matt excels at coordinating multiple forms of media to create natural and interactive brand experiences that anticipate and respond to the customers’ needs. Matt’s history includes work with Intel, Casio, GUESS, Nautica, GlaxoSmithKline, GemChem, Franklin & Marshall College, and the Philadelphia Horticultural Society.

Curt Rohrer

Director of Design

“Visual elements should create an experience that makes every interaction feel unique and personal.”

Curt is a creative director and designer with extensive experience developing, adapting, and evolving the visual identity of brands. Curt’s expertise is translating marketing strategy and tactics into clean visual elements that work in harmony to evoke emotion, invite engagement, and create a personal brand experience. Curt has worked with the Harrisburg Symphony Orchestra, True Temper, and Hershey Entertainment & Resorts, which includes the Hotel Hershey, Hersheypark, and the Hershey Theatre.

Our team believes in doing and teaching, and we’ve shared our professional expertise in both high school and college classrooms. Our teaching experiences provide each of us with a unique perspective and skill set when it comes to educating customers—meeting them where they are and providing the information and tools they need to solve their problems and accomplish their goals.

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