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Customer newsletters are a great way to keep your HVAC business top-of-mind and position your company as a reliable source for useful service and equipment information. Here are ten content ideas that in our experience dependably generate customer interest, nurture long-term sales, and promote loyalty.

  1. Current offers. Newsletters are a great way to get the message out about your current offers. These can include your own discounts, manufacturers’ rebates, utility rebates, referral programs, and any other incentives related to your services and equipment.
  2. DIY tips. Helping your customers better manage their home comfort and equipment builds good will and trust. Changing filters and cleaning outdoor units are examples of simple steps your customers can take that can help improve system performance.
  3. Troubleshooting. Furnace won’t turn on. AC system is blowing warm air. There are a common set of HVAC problems that often have easy solutions if you know what to do. Teaching your customers how to troubleshoot these situations will help make them better informed when it comes to caring for their equipment, and it will help you avoid nuisance service calls for your techs.
  4. Education. Some of your customers are naturally inquisitive and have a desire to understand how their HVAC equipment works. Explaining different technologies like heat pumps and geothermal systems empowers your customers and enables them to make more informed decisions.
  5. System enhancements. Smart thermostats, CO detectors, and indoor air quality systems offer a wide array of health, safety, and comfort benefits. Strategically highlighting these enhancements can spark sales during off-peak times.
  6. Technology trends. Just like system enhancements, new developments in HVAC technology are worth sharing and promoting, especially for those who are efficiency conscious.
  7. Awards and recognition. Show off your accolades to establish your credibility, especially if they’re related to customer service.
  8. Business changes. Keep your customers informed about any changes in address, phone numbers, services, or operating procedures to reduce potential frustrations.
  9. Community involvement. A strong connection to your community demonstrates a level of commitment that can be a key differentiator between you and your competitors.
  10. Employment opportunities. Trades across the nation are struggling to recruit qualified candidates, and a customer newsletter is a good opportunity to recruit candidates from within your community and help your business grow.

Read more articles about the best marketing strategies.

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