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Argos Weapons Storage

Weapon storage marketing that’s right on target

“Since our recent rebranding, we have seen a major increase in our leads and our closing rate has doubled.”

Tracy Reider, Military & Law Enforcement Product Manager

Argos Security/Datum Storage Solutions

Increase in sales

(Over 7 month period)

Increase in form fills

(Over 7 month period)


Build brand awareness and increase sales
within 4 distinct markets:

  • Military
  • Police and law enforcement
  • Corrections
  • Campus security


  • Lack of clear brand identity
  • Little or no awareness within target markets
  • Balancing dealers and direct sales


Wavelength developed a fully integrated program that included branding, market segmentation and content development within the website, and a robust email marketing and advertising campaign. We designed the Argos logo and developed a tagline, positioning, and visual elements to bring the brand into alignment. Then, we took the brand to market, targeting hyper-focused publications within each market segment. The program yielded a six-fold increase in sales within seven months and prompted RFQs from multiple high-profile prospects, including the Department of Homeland Security.

In seven months
these were the results:

83% increase in sales

90% increase in form fills

RFQs from

  • NCIS, the US Air Force
  • NYC Department of Corrections
  • US Customs & Border Protection
  • Department of Homeland Security
  • Royal Canadian Mounted Police

Read the Case Study for details.

Wondering how Wavelength can help your business?

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