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Seo Business Wavelength Marketing

Understanding the Basics of SEO for Your Business

  • February 2, 2020

For a business of any size, search engine optimization (SEO) must be implemented in order to stay competitive. For smaller businesses, they may not have a clear understanding of what SEO is and how it can benefit their business. Before…

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Reframe Your Brand

  • August 3, 2020

Reframing your business and evolving your brand are essential for moving forward in an unpredictable marketplace, and reassessing strategies to respond to changes in your customers and in your competition is just one of many challenges. Wavelength has the experience…

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Turning Your Taproom into a Digital Destination

  • July 15, 2020

The first round of COVID closures left many of Pennsylvania’s smaller beer, wine, and spirit makers both shaken and stirred. But despite the unexpected upending of the industry, some forged ahead and were able to find creative new ways to…

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Which Marketing Tactics Are Best for Small Businesses?

  • July 13, 2020

When advising small businesses on the best marketing tactics, there is no cookie-cutter response that works for everyone. That’s because every small business serves a different market with different customers, and customers are the ones who determine which marketing tactics…

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New Water Treatment Website Goes Live for Client Guardian CSC

  • July 1, 2020

Wavelength announces the launch of a new website for client Guardian CSC, a water treatment specialist and water management solutions provider. The new website instantly communicates Guardian’s key differentiators, conveys Guardian’s high level of expertise through intelligent content and engaging…

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Wavelength Creative Team Recognized for Design Excellence

  • May 27, 2020

The Wavelength creative team proudly announces that it has been honored with three Communicator Awards. The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations, and identity work for print, video, interactive, and audio.…

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To Survive This Crisis, Every Business Needs to Be Agile

  • April 22, 2020

As businesses continue to respond to unprecedented crisis conditions, those that have been able to troubleshoot, problem solve, and quickly pivot have remained solvent and, in some cases, have even unearthed new opportunities for growth. Conversely, those that have remained…

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Wavelength Receives Platinum and Gold Hermes Creative Awards

  • April 8, 2020

Wavelength has been awarded three Hermes Creative Awards in this year’s competition, including one Platinum and one Gold. Our team was recognized for its work in the following categories: Platinum Award: [con•cept] Magazine [con•cept] is Wavelength’s self-published monthly magazine started…

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Guardian Csc Logo Wavelength Marketing

Wavelength Marketing Develops Guardian CSC’s New Website

  • January 29, 2020

Wavelength Marketing was recently tapped by Guardian CSC, the Mid Atlantic’s fastest growing water technologies company, to develop the brand’s new website. Wavelength will work with Guardian CSC to ensure the new website adequately reflects their brand, while also helping…

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User Generated Customer Driven Content Wavelength Marketing

Incorporating User-Generated Content into Customer-Driven Content

  • November 4, 2019

As customer behavior shifts brands must remain agile enough to incorporate new tactics that mirror customer interests into their marketing strategies. Brands with fluid prospect customer profiles are identifying strategies to incorporate customer-driven content AND user-generated content into their inbound…

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Re-imagine Company's User Experience

Re-imagine Your Company’s User Experience

  • October 10, 2019

No matter the size of your company or how good you think your current user experience is, it’s time to take another look at it and re-imagine what it could be. User experience can make a huge difference for your…

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Direct Mail Still Works. Here’s Why.

  • October 1, 2019

Direct mail was once one of few marketing tactics that could place your message directly into the hands of your audience. Now, we have websites, social media, texts, and email, which not only deliver content directly to our targets but…

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The Power of Content in Appealing to Customers

  • September 10, 2019

No matter the industry your business is in, content is key to appealing to your customers. Whether you’re trying to strengthen your relationships with current clients or you want to attract new business, learning to utilize content for your brand…

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Zuny Jamatte Joins Design Team at Wavelength

  • August 28, 2019

LANCASTER, PA (July 18, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, announces the addition of Zunilda “Zuny” Jamatte to its design team. Zuny’s position as a graphic designer at Wavelength includes creating web pages,…

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How to Find (and Keep) Skilled Trades Professionals

  • July 24, 2019

Industries that rely on techs are facing a fairly significant talent shortage; 53 percent of skilled trades professionals are over 45 and there are not enough younger workers to replace those professionals as they retire. The estimate is that 31…

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Enhancing an Arts Experience Through Email

  • July 16, 2019

Email is a great marketing tool that allows you to deliver low cost, customized, timely information to your target audiences. What many in the arts have yet to fully realize is how much richer their email experiences can be. Many…

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5 Creative Ways to Reach Job Seekers

  • July 4, 2019

If you really want to stand out to job seekers, you need to get creative with how you reach them. For some industries, finding qualified employees is wildly competitive and one dollar an hour more can convince them to work…

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How to Keep Your HVAC Business Busy Year-Round

  • June 13, 2019

HVAC businesses have natural peaks during the winter and summer months—the times of year when furnaces and AC systems break down and home and business owners are forced to repair and replace their equipment. But businesses don’t have to be…

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10 Content Ideas for Your HVAC Customer Newsletter

  • June 13, 2019

Customer newsletters are a great way to keep your HVAC business top-of-mind and position your company as a reliable source for useful service and equipment information. Here are ten content ideas that in our experience dependably generate customer interest, nurture…

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Wavelength Welcomes Curt Rohrer As Director of Design

  • June 5, 2019

MOUNT JOY, PA (June 3, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, welcomes Curt Rohrer to the position of director of design. Previously the director of publications and graphic design for the Harrisburg Symphony…

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Successful Acquisition for Client HB Global

  • June 3, 2019

Congratulations to our clients HB Global and its division IT Landes on the successful acquisition of Indian Valley Mechanical LLC. IT Landes is an employee-owned residential and commercial HVAC, plumbing, and fuel oil services provider serving Bucks and Montgomery Counties. The…

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Interactive Websites to Grow Your Business

  • May 24, 2019

Is your website an active participant in helping your company reach its growth objectives or is it a passive bystander? With more than 75% of buyers beginning their product/service research online, your company can’t afford to neglect your website’s ability…

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15 Tactics That Help Attract Younger Audiences

  • May 23, 2019

Symphony Series Topic: Attracting Younger Audiences [part two] Take a look at part one of our symphony series here! Symphony orchestras are experimenting with all kinds of tactics in attempt to attract younger audiences and fill those empty seats during…

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Stuck in the Middle or Standing Out?

  • April 12, 2019

I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck with me because I realized only one can be the best…

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UX - UI For B2b Small Business

UI and UX for B2B – How Small is Too Small?

  • April 10, 2019

Does your company size matter when it comes to focusing on user experience (UX) and user interface (UI)? Larger companies are highly focused on the experience of the user on the company website. While it is fairly simply to launch…

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Geofencing for Trade Shows

  • March 26, 2019

Bad booth locations, low brand awareness, and limited budgets used to be the trade show kiss of death. Not anymore. Now you can connect with trade show attendees and deliver ads and promotions right to the mobile devices in their…

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PR…and Action!

  • March 19, 2019

I love the pitch process because it allows me to hone and calibrate the services we’re offering to our clients. It’s easy to become stale when you find a process that works, a way of “doing” that delivers results. It’s…

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Key Steps in a Successful Blogger Outreach Campaign

  • March 1, 2019

It’s no secret social media has transformed marketing into a transparent relationship between brands and consumers, heavily focused on the users’ engagement with a product, brand and service. In today’s market, one of the most influential resources consumers turn to…

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Facebook Advertising for Contractors

  • February 24, 2019

If you’re like many HVAC contractors, you’re not fully sold on the concept that Facebook yields measurable results. Many of the contractors we know are still on the fence about whether or not to invest time and resources into cultivating…

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Who Is Responsible for Brand Authenticity?

  • February 24, 2019

Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. As marketers, our goal is to become intimately familiar with…

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5 Ways to Attract More Qualified Employees

  • January 24, 2019

Tight labor market taking its toll on your business? Here are five things you can do to start attracting more, and more qualified, job candidates. Make your website do double duty. Your website is often the first point of contact…

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Your Buyer’s Journey with Your Brand in Micro-Moments

  • January 18, 2019

Micro-moments are “intent-driven moments of decision-making and preference-shaping that occur throughout the entire customer journey.” Identifying micro-moments and the tactics that sync buyer intent with information that integrates with that intent is challenging in and of itself. Successful micro-moment marketing…

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What Is Employer Branding?

  • January 4, 2019

Employer branding refers to the marketing of a company in order to build its reputation as a great place to work. In a professional climate characterized by low unemployment, employer branding is imperative to fill important roles with highly qualified…

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