Who are you? What do you stand for? Millions of businesses have asked themselves these questions when they’re starting out and need direction, when they want to unite behind a singular vision, or when they’re lost and need to refocus.…
If you’re preparing to take your business into a new foreign market using your website as the primary communication tool, all of the usual best practices apply, but so do several other rules you may not have considered. In order…
For a business of any size, search engine optimization (SEO) must be implemented in order to stay competitive. For smaller businesses, they may not have a clear understanding of what SEO is and how it can benefit their business. Before…
To see how the HSYO’s new identity was imagined and designed with a fresh new look that captures both emotion and movement, watch our video above hosted by Wavelength Director of Design Curt Rohrer.
Reframing your business and evolving your brand are essential for moving forward in an unpredictable marketplace, and reassessing strategies to respond to changes in your customers and in your competition is just one of many challenges. Wavelength has the experience…
When advising small businesses on the best marketing tactics, there is no cookie-cutter response that works for everyone. That’s because every small business serves a different market with different customers, and customers are the ones who determine which marketing tactics…
What people want today is stability, security, confidence, and connection, and satisfying these emotional needs is the opportunity before all brands right now. Whether you’re B2C or B2B, how your customers or supply chain channels will behave when we return…
As businesses continue to respond to unprecedented crisis conditions, those that have been able to troubleshoot, problem solve, and quickly pivot have remained solvent and, in some cases, have even unearthed new opportunities for growth. Conversely, those that have remained…
When sales are steady and industry is humming along, some businesses become lax and mistakenly suspend marketing efforts when there’s not an urgent, driving need. Savvy competitors know this is an opportunity to steal market share, and they’ll do it…
Direct mail was once one of few marketing tactics that could place your message directly into the hands of your audience. Now, we have websites, social media, texts, and email, which not only deliver content directly to our targets but…
Direct mail is still an extremely viable option for marketers, particularly when it comes to businesses that are looking to expand their local reach. Some people may say that direct mail is outdated, but we addressed in our recent article…
Designing an effective website with a satisfying user experience requires a deep understanding of what the user wants and what they value and then using that information to inform site design. The rule of thumb is that you have about…
Not every business can afford the giant corner booth at a trade show, and someone has to occupy those 10' x 10' spaces and tabletops. If that someone is you and you’re worried about blowing your trade show budget and…
I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck with me because I realized only one can be the best…
I love the pitch process because it allows me to hone and calibrate the services we’re offering to our clients. It’s easy to become stale when you find a process that works, a way of “doing” that delivers results. It’s…
Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. As marketers, our goal is to become intimately familiar with…
Tight labor market taking its toll on your business? Here are five things you can do to start attracting more, and more qualified, job candidates. Make your website do double duty. Your website is often the first point of contact…
Micro-moments are “intent-driven moments of decision-making and preference-shaping that occur throughout the entire customer journey.” Identifying micro-moments and the tactics that sync buyer intent with information that integrates with that intent is challenging in and of itself. Successful micro-moment marketing…
Employer branding refers to the marketing of a company in order to build its reputation as a great place to work. In a professional climate characterized by low unemployment, employer branding is imperative to fill important roles with highly qualified…
Trade shows are a great opportunity to get your brand and products in front of new potential customers, but what happens when the show is over? Hot leads? You probably have a pretty good (and immediate) system for those. But…
