8 Demand Gen Tactics and How to Choose the Best Ones for Your Business
For many businesses, the term demand gen can be a bit confusing, perhaps because it shares part of its name with lead gen, but more likely because it’s treated like something new and different from other marketing tactics. The fact…
Harrisburg Youth Symphony Orchestras Brand Video
To see how the HSYO’s new identity was imagined and designed with a fresh new look that captures both emotion and movement, watch our video above hosted by Wavelength Director of Design Curt Rohrer.
Reframe Your Brand
Reframing your business and evolving your brand are essential for moving forward in an unpredictable marketplace, and reassessing strategies to respond to changes in your customers and in your competition is just one of many challenges. Wavelength has the experience…
HSO’s Alex M. and Mark H. Discuss their HSYO Rebrand with Wavelength
Wavelength reimagined the identity of the Harrisburg Symphony Orchestra's youth symphony, Board Member and Education Committee Chair Alexandra Makosky and Director of Education Mark Hunsberger share their experience working alongside Wavelength. 5 Elements of an Effective Identity Simple Appropriate Memorable…
Reframing and Reenergizing: It’s Time for Your Brand to Tell a Fresh New Story
What people want today is stability, security, confidence, and connection, and satisfying these emotional needs is the opportunity before all brands right now. Whether you’re B2C or B2B, how your customers or supply chain channels will behave when we return…
To Survive This Crisis, Every Business Needs to Be Agile
As businesses continue to respond to unprecedented crisis conditions, those that have been able to troubleshoot, problem solve, and quickly pivot have remained solvent and, in some cases, have even unearthed new opportunities for growth. Conversely, those that have remained…
6 Best Practices to Localize Your Website in a New Foreign Market
If you’re preparing to take your business into a new foreign market using your website as the primary communication tool, all of the usual best practices apply, but so do several other rules you may not have considered. In order…
Brand Storytelling: Creating Your Story and Telling It in the Foreign Marketplace
Who are you? What do you stand for? Millions of businesses have asked themselves these questions when they’re starting out and need direction, when they want to unite behind a singular vision, or when they’re lost and need to refocus.…
Taking a Marketing Timeout? Don’t Get Too Comfortable
When sales are steady and industry is humming along, some businesses become lax and mistakenly suspend marketing efforts when there’s not an urgent, driving need. Savvy competitors know this is an opportunity to steal market share, and they’ll do it…