Harrisburg Youth Symphony Orchestras Brand Video
To see how the HSYO’s new identity was imagined and designed with a fresh new look that captures both emotion and movement, watch our video above hosted by Wavelength Director of Design Curt Rohrer.
Reframe Your Brand
Reframing your business and evolving your brand are essential for moving forward in an unpredictable marketplace, and reassessing strategies to respond to changes in your customers and in your competition is just one of many challenges. Wavelength has the experience…
HSO’s Alex M. and Mark H. Discuss their HSYO Rebrand with Wavelength
Wavelength reimagined the identity of the Harrisburg Symphony Orchestra's youth symphony, Board Member and Education Committee Chair Alexandra Makosky and Director of Education Mark Hunsberger share their experience working alongside Wavelength. 5 Elements of an Effective Identity Simple Appropriate Memorable…
Turning Your Taproom into a Digital Destination
The first round of COVID closures left many of Pennsylvania’s smaller beer, wine, and spirit makers both shaken and stirred. But despite the unexpected upending of the industry, some forged ahead and were able to find creative new ways to…
Which Marketing Tactics Are Best for Small Businesses?
When advising small businesses on the best marketing tactics, there is no cookie-cutter response that works for everyone. That’s because every small business serves a different market with different customers, and customers are the ones who determine which marketing tactics…
6 Things Small Breweries, Wineries, and Distilleries Should Be Doing Right Now to Prepare for Another Shutdown
Breweries, wineries, or distilleries in Pennsylvania that depend on the taproom or tasting room for the bulk of their revenue have suffered significant losses as a result of COVID. While today the state is operating in the green phase of…
Considering Diversification to Counter the Impact of COVID? Here’s What You Should Know
If you’re a business that’s striving to stay afloat amidst the uncertainty of COVID and you’re evaluating product or service diversification as a potential opportunity, here a few points to consider before moving forward. Does your new product or service…
Cultural Considerations in International Marketing: Tone, Color, and Imagery
When designing international marketing materials, businesses naturally want to choose the right words, colors, and imagery to create specific feelings about their products and services. A conversational tone accompanied by a soothing blue sky background and confident looking woman giving…
It’s Time to Focus on Truly Understanding What Your Customer Wants
Marketers regularly talk about target audiences and the importance of businesses focusing on them. You likely have a general idea of who your target audience is, but to succeed in today’s competitive field, you need to deeply define your customers.…
4 Things That Can Influence First-Timers to Attend a Symphony Orchestra
If you want to attract younger audiences to the symphony, you need to put careful thought into reaching them and identifying any issues that may keep them away. Reaching out through email can be incredibly successful if done correctly. Then,…