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No matter the size of your company or how good you think your current user experience is, it’s time to take another look at it and re-imagine what it could be. User experience can make a huge difference for your company, whether you’re looking to increase current customers’ experiences when interacting with your brand or you want to engage new consumers.

Look for ways you can more closely connect with your customers using UX for your brand.

Every aspect of your company’s brand influences the user experience.

Find out what your audience wants

Creating a successful user experience is a careful balance of designing something your audience genuinely wants to interact with and sharing the information and direction you want. As you begin re-designing the user experience, take time to research your audience and general UX trends. What types of designs are getting the best responses? What do users want to see? Figure out these details and then also incorporate what you want in the redesign. While you need to take into account what the consumer wants, sometimes the best user experience is not something they would consider. The best UX is a fine balance between showing customers what you want them to see and creating an experience that caters to user preferences.

Evaluate your online brand

As you begin your redesign, set aside time to truly evaluate your online brand. Where are some areas you can improve? Ensure that all of your business listings are claimed online, information is consistent across your profiles, and you are regularly updating your website and profiles. You can have a fantastic website design, but if the information is not up-to-date and the content is not consistent, it’ll be hard to keep a user’s attention.

During the time you redesign your UX, take advantage of the opportunity to evaluate and rebrand your business if necessary. A lot goes into branding and best practices are always developing, so regular evaluations are key.

Every aspect of your company’s brand influences the user experience.

Redesign your UX

Finally, once you have researched and evaluated outside influences, it is time to actually redesign your UX. Invest plenty of time into this step to ensure you’re creating the best UX you can. While redesigning is very important, if you do not feel like you’re ready for this step, do not rush it.

If you want to talk about ways your business can improve your UX, reach out to Gary or call 717-823-6939.

Visit our services to learn more about how we can help improve your digital marketing.

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