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HB McClure Company

On course for growth and market expansion with a focus on brand messaging.

“We have enjoyed working with the Wavelength team for over a dozen years, and they have been integral in helping our business grow.”

Jeri Donadee, Vice President

HB McClure Company

increase in sales

(Over 15 year partnership)

increase in number of employees

(Over 15 year partnership)


Wavelength began working with HB McClure Company in 2004 under the leadership of the company’s third-generation of family owners. Now, well over a decade into our partnership, HB McClure Company has grown from a small Central Pennsylvania brand to a large national corporation with locations in three states and a service area that includes Pennsylvania, Maryland, South Carolina, Georgia, Florida, and Alabama. Along the way the company has transformed from a family-owned business into thriving employee-owned corporation with over 1,000 employees, and it’s still growing.


Growth through market expansion and acquisition:

  • Nurture brand loyalty in legacy markets
  • Sustain sales outside of seasonal cycles
  • Employee recruitment
  • Employee retention

Challenges Along the Way

Lack of clear brand differentiation

  • Lack of brand cohesion between divisions
  • Well-established, lower-cost competitors
  • Large number of competitors in the marketplace
  • Merging cultures with new acquisitions
  • Tight labor market


  • New market entry
  • Transition to ESOP in 2014
  • Introduction of parent company HB Global
  • $70 million acquisition on-boarding program
  • Multi-service residential strategies and campaigns
  • Commercial service strategies and campaigns
  • Internal communications program
  • Customer communications programs
  • Internal and external social media
  • Employee recruitment strategies and campaigns
  • Trade show support
  • Website content, design, programming
  • PPC campaigns
  • TV, radio, outdoor campaigns
  • Public relations
  • Literature and sales support

Over 15 years here are
some results:

850% increase in sales over 15 years

650% increase in total employees


  • Market expansion: central and eastern Pennsylvania, Maryland, Florida, and southern US
  • 5 physical locations
  • 1000+ employee-owners
  • 12+ years average length of employment
  • 100+ years in business
  • Growing ESOP

Read the Case Study for details.

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