Email marketing is an extremely efficient way to capture leads and nurture them over a period of time.
With a thoughtful automated email plan, you’ll never let another lead languish due to slow response or inaction, and database management and reporting are streamlined.
Using 24/7/365 email automation tools, Wavelength can design an email marketing program that:
- Fluidly executes drip campaigns.
- Creates a dynamic interaction between your marketing messages and customer responses.
- Captures customer data and reports response behaviors.
- Ranks responses into hot, warm, and cold.
- Integrates with other marketing tactics, such as remessaging and direct mail.
- Nurtures leads throughout the sales cycle.
- Customize messages for different audiences.
- Choose the day and time for the best response.
- Plan for and respond to if/then scenarios for customer behaviors.
- Drive leads where you want them: landing pages, form fills, click-to-call, and more.
Use it to:
- Take control of your lead nurturing process.
- Manage your customer and prospect databases.
- Organize leads and control responses to interest.
- Streamline the funnel from the lead to the sale.