MOUNT JOY, PA (June 3, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, announces the addition of Matthew Hollenbach as director of digital experience.
Hollenbach brings an extensive background in UX/UI to Wavelength, having previously worked with clients such as Intel, Casio, GUESS, Nautica, GlaxoSmithKline, GemChem, Franklin & Marshall College, and the Philadelphia Horticultural Society. His expertise includes understanding different types of customers, anticipating their unique needs, and designing digital experiences that lead customers through the sales process. He excels at coordinating multiple tactics, including emails, direct mail, PPC, and organic search, while minimizing objections and creating a natural flow from first contact into the sales funnel.
“Matt brings a deep and intuitive understanding of customer behaviors to our clients’ websites and lead generation strategies, and the addition of his expertise has already produced measurable results for our clients” said Jennifer Peterson, Wavelength president.
Wavelength is a full-service marketing agency that delivers customer-focused marketing solutions for B2B and B2C clients. The Wavelength team averages 20 years of experience developing, designing, writing, and implementing fully integrated marketing plans that build brands and produce results. Services include strategy, branding, and digital and traditional marketing.