Wavelength announces the launch of a new website for client Guardian CSC, a water treatment specialist and water management solutions provider. The new website instantly communicates Guardian’s key differentiators, conveys Guardian’s high level of expertise through intelligent content and engaging visuals, and incorporates calls to action throughout the site to increase lead generation. Wavelength also improved Guardian’s search ranking and elevated its brand awareness by optimizing the site for organic search.
“Guardian wanted its website design and content to provide a satisfying user experience and accurately capture the company’s high level of expertise and leadership role in water treatment,” explained Matt Hollenbach, Wavelength director of digital experience. “The new site design is fully in sync with customer expectations and search behaviors and leads them on an intuitive path to easily find the solutions and information they’re seeking.”
Guardian CSC is a full-service water technologies company offering a broad spectrum of chemical products, water system equipment, and services for potable water, boiler water, cooling water, process water, and wastewater systems in commercial and industrial applications. The new Guardian website uses colors, fonts, and page layouts to guide visitors down a logical navigational path that includes simple calls to action along the way. Content is crafted to speak to different customer roles and vertical markets and to provide detailed introductions to Guardian’s extensive products and services.