Wavelength collaborated with Datum’s internal sales and marketing teams to create a simple, seamless web experience for both Datum customers and dealers.
A robust marketing plan resulted in a strong brand and increased market sales within military, police and law enforcement, corrections, and campus safety.
By understanding OEE’s target audiences and their perceptions of centralized automation, we were able to craft the right brand image and messages and develop lead gen content that educates manufacturers about this new, revolutionary, and affordable automation system.
By diving deep on the needs and pain points of their customer base Wavelength produced a series of on-point emails and blog posts designed to generate new leads by re-engaging a dormant customer base!
While exploring potential vertical markets and target audiences, Wavelength worked with Three M Tool to identify barriers to success within its existing lead gen structure.
HB McClure set a goal of double-digit, single-year increase but the market was saturated, there was strong regional competition, and seasonal sales cycle behaviors.
Wavelength helped this manufacturing services provider create high-value content to improve cross-selling opportunities.
MANTEC needed its website to work harder to get its varied audiences quickly to the content they were seeking, and it needed the site to do a more efficient and effective job of capturing leads to generate new business.