skip to Main Content
Datum Designed for more

Datum was supporting three brands across three separate websites, causing poor search rankings and creating a confusing customer experience that led to missed opportunities for cross-selling.


Wavelength consolidated all three brands under one Datum-branded umbrella. Brand consolidation included restructuring of product categories, vertical market development, and integration of market-focused campaigns that included an automated lead nurturing program.


  • Site Launch: December 1, 2019
  • Month 1: 70 leads
  • Month 2: 110 leads
  • Reactivated 79 Dormant Dealers
  • Secured multiple state contracts

Are you ready to start seeing some results?

Back To Top