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Datum Designed for more

Datum was supporting three brands across three separate websites, causing poor search rankings and creating a confusing customer experience that led to missed opportunities for cross-selling.

Solution

Wavelength consolidated all three brands under one Datum-branded umbrella. Brand consolidation included restructuring of product categories, vertical market development, and integration of market-focused campaigns that included an automated lead nurturing program.

Results

  • Site Launch: December 1, 2019
  • Month 1: 70 leads
  • Month 2: 110 leads
  • Reactivated 79 Dormant Dealers
  • Secured multiple state contracts

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