Datum was supporting three brands across three separate websites, causing poor search rankings and creating a confusing customer experience that led to missed opportunities for cross-selling.
Wavelength consolidated all three brands under one Datum-branded umbrella. Brand consolidation included restructuring of product categories, vertical market development, and integration of market-focused campaigns that included an automated lead nurturing program.
- Site Launch: December 1, 2019
- Month 1: 70 leads
- Month 2: 110 leads
- Reactivated 79 Dormant Dealers
- Secured multiple state contracts