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Datum is a well-established storage and furniture manufacturer that has long enjoyed a secure position as a leading high-density storage system provider, but in 2019, the leadership team was ready for a change.


Datum was supporting three brands across three separate websites, causing poor search rankings and creating a confusing customer experience that led to missed opportunities for cross-selling.


  • Site Launch: December 1, 2019
  • Month 1: 70 leads
  • Month 2: 110 leads
  • Reactivated 79 Dormant Dealers
  • Secured multiple state contracts

Wavelength helped Datum consolidate their brands and increased their leads substantially.

Read the full case study.

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