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Datum is a well-established storage and furniture manufacturer that has long enjoyed a secure position as a leading high-density storage system provider, but in 2019, the leadership team was ready for a change.

Situation:

Datum was supporting three brands across three separate websites, causing poor search rankings and creating a confusing customer experience that led to missed opportunities for cross-selling.

Results:

  • Site Launch: December 1, 2019
  • Month 1: 70 leads
  • Month 2: 110 leads
  • Reactivated 79 Dormant Dealers
  • Secured multiple state contracts
Reducing our number of brands from three to one has focused our marketing power and given our sales team and dealers more opportunities to sell deeper into our vertical markets.
Tyler Bortner
Business Development & Product Manager
Datum Storage Solutions
Since our recent rebranding, we have seen a major increase in our leads and our closing rate has doubled.
Tracy Reider
Military & Law Enforcement Product Manager
Argos Security/Datum Storage Solutions

Wavelength helped Datum consolidate their brands and increased their leads substantially.

Read the full case study.

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