Datum is a well-established storage and furniture manufacturer that has long enjoyed a secure position as a leading high-density storage system provider, but in 2019, the leadership team was ready for a change.
Situation:
Datum was supporting three brands across three separate websites, causing poor search rankings and creating a confusing customer experience that led to missed opportunities for cross-selling.
Results:
- Site Launch: December 1, 2019
- Month 1: 70 leads
- Month 2: 110 leads
- Reactivated 79 Dormant Dealers
- Secured multiple state contracts
Wavelength helped Datum consolidate their brands and increased their leads substantially.
