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Achieving double-digit sales growth in less than one year.

Situation:

HB McClure set a goal of double-digit, single-year increase but the market was saturated, there was strong regional competition, and seasonal sales­ cycle behaviors. Wavelength deployed an integrated campaign engaging their legacy markets while simultaneously microtargeting new emerging markets.

Program Included:

  • Broadcast television
  • Print advertising
  • Email program
  • Digital content
  • Sponsored advertising
  • Direct mail
  • Social media
  • Radio

Results:

  • 6.5% increase in leads
  • 6.5% increase in closing
  • 7.4 % average ticket increase
  • 13.4 % increase in residential sales

Wavelength helped HB McClure Company increase their sales with a fully integrated program.

Read the full case study.

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