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Achieving double-digit sales growth in less than one year.

Situation:

HB McClure set a goal of double-digit, single-year increase but the market was saturated, there was strong regional competition, and seasonal sales­ cycle behaviors. Wavelength deployed an integrated campaign engaging their legacy markets while simultaneously microtargeting new emerging markets.

Program Included:

  • Broadcast television
  • Print advertising
  • Email program
  • Digital content
  • Sponsored advertising
  • Direct mail
  • Social media
  • Radio

Results:

  • 6.5% increase in leads
  • 6.5% increase in closing
  • 7.4 % average ticket increase
  • 13.4 % increase in residential sales
Regarding this COVID situation, things changed drastically overnight and Wavelength was extremely responsive creating new messaging across all our channels.
Jeri Donadee
Vice President
HB McClure Company
We have enjoyed working with the Wavelength team for over a dozen years, and they have been integral in helping our business grow.
Jeri Donadee
Vice President
HB McClure Company

Wavelength helped HB McClure Company increase their sales with a fully integrated program.

Read the full case study.

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