Achieving double-digit sales growth in less than one year.
Situation:
HB McClure set a goal of double-digit, single-year increase but the market was saturated, there was strong regional competition, and seasonal sales cycle behaviors. Wavelength deployed an integrated campaign engaging their legacy markets while simultaneously microtargeting new emerging markets.
Program Included:
- Broadcast television
- Print advertising
- Email program
- Digital content
- Sponsored advertising
- Direct mail
- Social media
- Radio
Results:
- 6.5% increase in leads
- 6.5% increase in closing
- 7.4 % average ticket increase
- 13.4 % increase in residential sales
Wavelength helped HB McClure Company increase their sales with a fully integrated program.
