EEC had once been a market leader but had allowed its leadership position to slip. They needed a brand refresh that moved them back into a leadership position.
Wavelength conducted input sessions with key EEC stakeholders to inform the look, purpose, and long-term goals of the refresh. We then distilled this information into the essence of the EEC brand and built the brand refresh around our findings. Our evaluation included a complete competitor assessment to ensure the tagline and positioning were unique and relevant to audiences and multi-faceted markets.
Three new elements—logo, tagline, and positioning statement—worked together to communicate EEC’s leadership position and signal EEC’s clients, competitors, and employees that they are a company worthy of a top tier reputation.