EEC had once been a market leader but had allowed its leadership position to slip. They needed a brand refresh that moved them back into a leadership position.
Electron Energy Corporation had once been a market leader in rare earth magnets, but over time they allowed their leadership position to slip. Growth through new customer acquisition, market penetration, and employee engagement became critical initiatives that needed to be united by a brand identity.
- Logo refresh
- Tagline and rationale
- Updated brand positioning
- Brand identity guide and training
- Website update