Capturing HVAC Techs at a National Conference Event
IT Landes is a residential and commercial HVAC and plumbing service provider serving Bucks and Montgomery Counties. Like many businesses in this industry, IT Landes was experiencing a shortage of qualified applicants to fill vacant HVAC tech positions.
To capture an audience of experienced HVAC techs and reach them with IT Landes’ recruitment messages, Wavelength set up a geofence around a national HVAC conference that was being held in Philadelphia. This multi-day event provided the opportunity to craft targeted messages that were then directed at conference attendees as they traveled in and out of the conference area over the course of the event.