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By Thinking Outside the Box, We Put Everything Inside the Box

Situation:

Just three months into a product-focused campaign for new client Pacer Pumps, we were met with a significant roadblock that was plaguing manufacturers everywhere—supply chain disruption.

Solution #1: What’s on hand and in stock?

We sat down for a brainstorming session that revealed Pacer had a plentiful supply of LCT engines in stock. We launched a new campaign directed at selling Pacer IPW Series pumps with readily available LCT engines. We educated buyers and showed them that LCT is comparable to, if not better than, the high-profile brands they were currently unable to get.

Solution #2: What other customer problems can we solve with the products we have on hand?

Next, we focused on two new consumer-facing products: an all inclusive firefighting pump and hose kit, currently the only one of its kind on the market, and a Ready Out of the Box pump, also completely new to the market. Each product arrives ready to go out of the box, providing the consumer with everything they need. We even included a wrench to tighten the fittings and a funnel to pour in the oil.

Results:

Within minutes of sending the first email about in stock LCT engines, customers were calling and placing orders.

Wavelength was able to keep sales flowing in spite of supply chain issues.

Read the full case study.

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