HB McClure set a goal of double-digit, single-year increase but the market was saturated, there was strong regional competition, and seasonal sales-cycle behaviors.
Wavelength established a budget and developed a fully integrated program that used far-reaching tactics to engage the legacy market while simultaneously microtargeting emerging markets to build awareness and introduce HB McClure as a new, high-value provider.
- 6.5% increase in leads
- 6.5% increase in closing
- 7.4% average ticket increase
- 13.4% increase in residential sales