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HB McClure set a goal of double-digit, single-year increase but the market was saturated, there was strong regional competition, and seasonal sales-cycle behaviors.

Solution

Wavelength established a budget and developed a fully integrated program that used far-reaching tactics to engage the legacy market while simultaneously microtargeting emerging markets to build awareness and introduce HB McClure as a new, high-value provider. 

Results

  • 6.5% increase in leads
  • 6.5% increase in closing
  • 7.4% average ticket increase
  • 13.4% increase in residential sales

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