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Linden Hall, the oldest girls school in the United States, had top-ranking SAT scores and an impressive matriculation track record, yet enrollment was at one of its lowest points in decades.

Solution

Wavelength recreated the Linden Hall story to speak to the hearts and convince the minds of parents and daughters, communicating the warm and inviting yet academically rigorous environment that Linden Hall provides. Using an intensive strategy that included advertising, direct mail, and social media, we invited students and parents to put Linden Hall on their short list and encouraged them to directly compare Linden Hall with their other top choices, including schools that were considered in a different league. We gave Linden Hall a seat at the table and positioned them as the best choice.

Are you curious about the results?

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