General Machine Works, a more than 100-year-old machine shop specializing in both CNC and conventional machining services, wanted to modernize its website to create a fresh, professional look that accurately reflected its multi-generational expertise.
Wavelength created a website that showcases General Machine Work’s competitive differential and highlights information that clients rely on when choosing professional machining services. The new website includes an updated design and original content yet remains loyal to the company’s longstanding brand. Logical navigation, including consistent use of fonts, colors, and page flow, makes it simple for visitors to find specific information about the company’s various capabilities. The website is also scalable, allowing General Machine Works to add pages, content, and functionality over time.