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Despite having pieces in the White House, the Guggenheim, the Bush Library, and Colonial Williamsburg, Martin’s Chair was struggling to establish itself as a producer of heirloom-quality furniture.

Solution

Wavelength infused emotion into a public relations and social media campaign that allowed audiences to feel the Martin’s Chair difference. We organized, promoted, and hosted an on-site event and editor tours for Early Homes and Early American Life magazines. We took the Martin’s Chair brand into kitchens, living rooms, and bedrooms all across the county and made it relevant again.

Are you curious about the results?

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