National Bearings is a small custom bearing manufacturer that wanted to enter new markets, competitors were sizable and NB’s budget was a fraction of the competition’s.
Wavelength designed a fully integrated PR program that educated product engineers about specifying custom bearings and demonstrated the advantages of customization, such as greater design freedom, cost control, faster time to market, and improved product performance. The program was so successful that one article elicited response from NASA.
6 Month Results
- $450,000 in RFQs directly attributable to article
- 2 RFQs valued at 10% of total revenue
- 300,000 qualified exposures in the target market