National Bearings is a small custom bearing manufacturer that wanted to enter new markets, competitors were sizable and NB’s budget was a fraction of the competition’s.
Situation:
National Bearings is a nationally recognized but comparatively small custom bearing manufacturer that wanted to enter the medical device manufacturing market, but competitors were sizable and National Bearings’ budget was a fraction of the competition’s spend.
Results:
- $450,000 in RFQs directly attributable to placed article
- 2 RFQs valued at 10% of total revenue
- 300,000 qualified exposures in the target market
Wavelength helped National Bearings secure a new market.
