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National Bearings is a small custom bearing manufacturer that wanted to enter new markets, competitors were sizable and NB’s budget was a fraction of the competition’s.

Situation:

National Bearings is a nationally recognized but comparatively small custom bearing manufacturer that wanted to enter the medical device manufacturing market, but competitors were sizable and National Bearings’ budget was a fraction of the competition’s spend.

Results:

  • $450,000 in RFQs directly attributable to placed article
  • 2 RFQs valued at 10% of total revenue
  • 300,000 qualified exposures in the target market

Wavelength helped National Bearings secure a new market.

Read the full case study.

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