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Pennsylvania Scale Company is a manufacturer of high-quality counting and weighing scales for commercial and industrial applications.

Situation:

A stale market presence and weak brand identity made Pennsylvania Scale Company vulnerable to low-cost imports. Waning market share meant the company needed a total brand refresh, including an updated logo, website, and product literature. It also needed to identify new markets and develop new products in order to be competitive and grow within a tech-oriented marketplace.

Results:

  • 43% increase in counting scale sales
  • Overall profitability increase year over year
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