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Content Marketing Is Key in Reaching Expert-Level Audiences

Situation:

Adesis, Inc., is a contract research organization (CRO) whose primary audiences include pharmaceutical and specialty chemical scientists. To reach these audiences, capture their attention, and establish trust, Adesis wanted a lead gen program designed around content that would demonstrates their expertise and innovative thinking within this cutting-edge field.

Solution:

After solidifying the Adesis brand with partner GillespieHall, a PR, marketing, and social media firm located in Delaware, Wavelength created a demand gen and lead nurturing program that leverages and promotes white papers and webinars that are written and presented by Adesis senior scientists. The program includes email marketing and landing pages to track topic interest for nurturing, and GillespieHall supports lead gen activities with social media and related blog content.

Results:

  • Demand gen
  • Lead nurturing
  • White papers
  • Webinar promotion
  • Email marketing
  • Targeted LinkedIn advertising
  • Landing pages
  • Tracking topic interest

Explore other work we’ve done for Adesis.

Establishing Brand Identity for a CRO

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