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Establishing Brand Identity for a Contract Research Organization

Situation:

Adesis, Inc., is a leading contract research organization (CRO) that specializes in discovery chemistry, process development, scale-up manufacturing, custom synthesis, and process management. Looking to build its client base, Adesis needed to focus its brand identity to better communicate with target audiences in the pharmaceutical and specialty chemical sectors.

Solution:

Wavelength partnered with GillespieHall, a PR, marketing, and social media firm located in Delaware. GillespieHall created the brand messaging and manages strategic planning, including ongoing social media, website, and PR. Wavelength joined GillespieHall to finalize the visual brand identity and develop a lead gen campaign and associated elements. See the lead gen campaign for Adesis.

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