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Polycarbonate and Polypropylene Producer

Situation:

Ug Plast arrived in the U.S. in 2018 as a manufacturing subsidiary of Ug-Oil-Plast, one of Europe’s largest producers of polycarbonate and polypropylene sheets. Ug Plast was setting up a new U.S. site in York County, PA, to supply multi-wall polycarbonate, solid polycarbonate, and corrugated polypropylene sheets to distributors that serve the construction, printing, display, sign, medical, industrial packaging, and OEM markets. The company needed a brand new website to alert and attract distributors to its product offering and position itself as a new supplier in the marketplace. The website had to be up in running in less than six weeks in order to begin building business and generating orders to kick off production.

Solution:

Wavelength worked quickly to write content, blending research and resources with client input to define the product offering and identify the differential. Our in-house photographer also allowed us to move swiftly, capturing high quality, professional images for both the website and collateral materials.

In less than five weeks, Wavelength successfully delivered a complete website, including product photography, product sell sheets, and a comprehensive product brochure that were all aligned with the established brand. Collateral elements were provided in both print and digital form, and all literature was downloadable from the Ug Plast website.

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