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Vallorbs wanted to broaden its reach into new vertical markets and distinguish itself from the “dime-a-dozen” industry perception of machine shops. 

Solution

Wavelength designed a robust PR program that educated target audiences about performance advantages gained by specifying rolled screws over cut screws. The program included coordinated content that brought this small but significant detail to the attention of specifiers in a variety of markets. 

9 Month Results

  • 900,000 qualified exposures in 4 vertical industries
  • 5 multipage feature articles in target publications
  • 500+ qualified leads

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Linden Hall, the oldest girls school in the United States, had top-ranking SAT scores and…

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EEC had once been a market leader but had allowed its leadership position to slip.…

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Vallorbs wanted to broaden its reach into new vertical markets and distinguish itself from the…

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National Bearings is a small custom bearing manufacturer that wanted to enter new markets, competitors…

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Datum was supporting three brands across three separate websites, causing poor search rankings and creating…

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Are you ready to start seeing some results?

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