Vallorbs wanted to broaden its reach into new vertical markets and distinguish itself from the “dime-a-dozen” industry perception of machine shops.
Wavelength designed a robust PR program that educated target audiences about performance advantages gained by specifying rolled screws over cut screws. The program included coordinated content that brought this small but significant detail to the attention of specifiers in a variety of markets.
9 Month Results
- 900,000 qualified exposures in 4 vertical industries
- 5 multipage feature articles in target publications
- 500+ qualified leads