We deliver the thinking behind the plan.
How we work…
Start with you.
Our team invests in understanding who you are, what makes you unique within your industry, and what goals you want to achieve. From your business philosophy and internal culture to the products and services you offer and the way you go to market, we strive to uncover how you define your business, how your business is perceived in the marketplace, and what truly differentiates you from your competitors.
Get to know your customers.
We consult you, your sales and marketing personnel, and our industry resources to gather demographics, behavior patterns, and preferred methods of communication. Then, we create profiles of your different types of customers, so we can reach them with the right messages, at the right time, through the right channels.
Size up your competitors.
We use competitor analysis to help us understand how you compare, the needs of the market, where your competitors are weak, and what opportunities exist.
Collaborate on a plan.
Once we understand you, your customers, and your position in the marketplace, we make recommendations designed to meet your business goals and work within your marketing budget. Accountability is important to us and it’s built in to every plan. We report monthly on all of our activities, so you can see where your money goes and monitor the return on your investment.