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UI and UX for B2B – How Small is Too Small?

Does your company size matter when it comes to focusing on user experience (UX) and user interface (UI)?

Larger companies are highly focused on the experience of the user on the company website. While it is fairly simply to launch a website, it is challenging to make a website that’s user-friendly and makes people want to spend time on it.Smaller to medium-sized businesses that already have a loyal customer base may believe that the most basic of websites with limited information about the company will meet their needs. However, if you want to solidify customer loyalty and attract new business, you need to consider the user experience. Also, remember that UX does not have to be limited to your website; it can include every touchpoint a consumer has with your brand.

Regardless of the size of your business, people are making decisions about whether or not to work with you based on your UX.

No business is too small 

The UX starts as soon as someone interacts with your brand. Whether they see an ad in the paper, pull up your business listing on Google, or head straight to your website, everything they see influences their ideas about what your business is and if it’s a good option for them.

If you’re happy with the current size of your business and aren’t looking to grow it or don’t believe UX matters for your business size, it can still have a huge impact on the success of your business. You can create a quality user experience without the intention of drastically growing the size of the business; it can be utilized to keep current customers happy and gradually attract new ones. Regardless of the size of your business, people are making decisions about whether or not to work with you based on your UX.

An added bonus for smaller businesses is that they generally have a more focused target audience, which makes it easier to develop a sophisticated user experience that best caters to their specific customer base.

Ways to improve

As you begin evaluating and improving your UX, ensure that the correct information is appearing when someone searches for your business. Claim your listing in local business directories, utilize the top social profiles, and focus on your website design.

Remember, you only have about 8 seconds to get your user experience right.

If you want to talk about ways your business can improve your UX, reach out to Gary or call 717-823-6939.

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