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Getting Back on Track: Increasing Sales, Protecting Customer Relationships, and Mapping a Path for Growth

The World Trade Centers Association will host “Getting Back on Track: Increasing Sales, Protecting Customer Relationships, and Mapping a Path for Growth,” a webinar presented by Jennifer Simpson, Wavelength president, on Thursday, January 28, 2021 at 10:00 a.m.

Thursday, January 28, 2021
10:00 a.m. EST

The World Trade Centers Association is an organization that supports trade and investment opportunities for commercial property developers, economic development agencies, and international businesses that are looking to expand globally. Wavelength has been a member of the Association for nearly 15 years and frequently delivers marketing advice and support to its members.

Topics for Discussion

Many companies are focused on operational, staffing, and safety issues, but what about protecting customer relationships and marketing to drive sustainable growth? Join Jennifer Simpson for a Zoom discussion of these critical topics:

Growth Strategies: Lead Generation in the New Normal
Shifting your approach when the traditional sales model no longer works.

Retention Strategies: Protecting Existing Customer Relationships
Communicating to retain customer relationships and protect them from competitive advances.

Budgeting Strategies
Evaluating what worked in the past within the context of the current climate, and making sure you’re getting the most from your marketing budget.

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About Jennifer Simpson

Jennifer is a performance-driven marketing strategist with 20+ years of experience developing results-driven, integrated marketing programs for B2B and B2C organizations, including JLG Industries, National Bearings, HB McClure Company, Datum Storage Solutions, Electron Energy, and Martin’s Chair. Jennifer has a proven ability to craft strategies that create measurable financial results that are directly attributable to marketing initiatives. She is a bridge builder who brings C-suite, sales, product managers, and relevant stakeholders together to achieve corporate goals. Her marketing specialties include strategic planning, branding, and lead generation strategies, and she is backed by a team of experienced marketing professionals who work collectively to help their clients succeed.


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